An analysis on the foreign women's fashion magazines in China, and Literature review

An compendium on the external womens fashion magazines in China, and compare how do Chinese people appreciate Western magazines - Literature analyze ExampleConsumer Culture in China Davis (2005) conducted a qualitative study in which two groups of Chinese consumers in Shanghai were interviewed. The first group consisting of 51 men and women were interviewed in 1987 and the second group comprised of contrary Chinese consumers consisted for 46 men and women. The consumers were between the ages of 40 and 50. The interviews were open-ended and involved questions relative to consumption expectations in the future. The results of the study found that since the late 1980s, Chinese consumer culture, at least in relation to Shanghai has undergone a revolution of sorts (Davis, 2005). Chinese consumers have experienced significant changes in terms of change magnitude income, improved standards of living, increased spending power, a greater variety of consumption choices and have embraced g lobally branded foodstuffs, pop-music videos and fashion (Davis, 2005, p. 692). ... Zhou, Arnold, Pereira and Yu (2010) reach out some insight into Chinese consumer culture in Chinas inland and coastal regions. agree to Zhou, et. al.(2010), China is one of the worlds most important consumer markets although there is very little cognise about the different drivers of Chinese consumption trends and habits in Chinas different regions. Using a cultural frameworkism approach, Zhou, et. al. (2010) analysed consumer decisions approaches among inland and coastal consumers in China. The study found that there were no material differences between coastal and inland consumers in terms of their style of shop although their pleasure/hedonic shopping styles are different (Zhou, et. al., 2010). These differences are only important for marketers in determining what marketing approach to chance on for appealing to the pleasure of consumers in different regions in China. Xiao and Kim (2009) cond ucted a study to determine the extent to which the ever-changing value systems of modern China impacted the consumption habits of Chinese consumers (p. 610). Using a multivariate analysis approach, the study found that functional, emotional and social values were linked in a positive agency to foreign goods. Individualism and collectivism were identified as having positive links to foreign goods and life satisfaction. Individualists consumers were not as satisfied with their lives as collectivists were, but they were more amenable to foreign goods (Xiao & Kim, 2009). Dickson, Lennon, Montalto, Shen and Zhang (2004) conducted a survey of 1,628 marry consumers in Beijing, Guangzhou and Shanghai to collect data informing of