India as a Potential Market for Tim Tam Biscuits Essay

India as a Potential Market for Tim tam-o-shanter Biscuits - Essay ExampleThe BRIC countries refer to a group of quaternion large, developing countries Brazil, Russia, India and mainland China. These countries, given their demographic and economic potential, have the potency to catapult into the worlds largest economies of the world. residence to over 40 percent of the world population and having recorded impressive growth range in their gross domestic products (GDPs), these countries ar on the radar for most companies willing to expand their businesses. This paper analyzes the strengths, weaknesses, opportunities and threats (SWOT) of Arnotts in the Indian competitive trade space. The selling mix as well as the marketing strategy with regard to segmenting, targeting and locating for the Indian market, the chosen BRIC country for expansion, has been detailed in the paper. The paper establishes that the controversy in the Indian biscuit market is intense, however the Tim Tam b iscuits, with their good taste and appropriate positioning on the health plank can carve out a market for themselves in India. It has been suggested that Arnotts should give the marketing rights to sell its Tim Tam biscuits to one of the leading operators in the FMCG sector in India. Later, the phoner can set up its wholly owned subsidiary in India to manufacture and market its Tim Tam brand. Introduction Arnotts is a household name in Australia. In existence for the last 146 years, Arnotts is not clean a food company its a national icon and an integral part of the Australias history. Business Leverage Arnotts has emerged as one of the largest food companies in the Asia Pacific region. With Campbell Soup Company of the get together States making investments in Arnotts, the latter is poised to take its growth levels to a new high. Primary Areas requiring cooking for Arnotts Arnotts is a market leader in the Australian biscuit market with a market share of 65 per cent and a househ old penetration of hundred percent. Australia and New Zealand, put together, name for 80 per cent of Arnotts business. These existing markets do not provide Arnotts the prospect of star(p) growth in the future. At this juncture the company has to further expand in the international market. The biscuit manufacturer exports its produce to Japan, United States, Canada, United Kingdom, Indonesia and Tahiti. Arnotts has to plan and take decisions on the following aspects if it is to fall out in its endeavor of expansion in international market a) Which country should it choose to sell its products? b) What should be the mode of entry in that country? c) What should be the company strategy with regard to STP (Segmenting, targeting and positioning)? d) What should be the marketing mix in that country? Selection of Country Brazil, Russia, India and China, collectively known as the BRIC countries are the four largest developing countries of the world. These countries, given their demograp hic and economic potential, have the potency to catapult into the worlds largest economies of the world. Home to over 40 percent of the world population and having recorded impressive growth rates in their gross domestic products, these countries are on the radar for most companies willing to expand their businesses (Oakley 2009). Goldman Sachs estimates that Chinawould become largest economy of the world by 2050, while India, Brazil and Russia would capture