Workplace Violence Essay Example | Topics and Well Written Essays - 1500 words

Workplace Violence - Essay Example Workplace violence is a growing concern for employers and employees all over the world (OSHA, 2002). Though any worker can be subjected to workplace violence, some occupations place certain individuals at increased risk of violence. Workers who deal with money, who deliver goods, passengers or services, those who work alone or work with small groups, workers who work late in the nights or early hours in the morning are at increased risk of workplace violence. Others at risk are those who work in areas with high crime rates, in community settings and in health care and social services. Psychiatric evaluators, nurses, water utility employees, TV cable installers, letter carriers, taxi drivers, retail workers and probation officers are also at risk for violence (OSHA, 2002). 1. Type 1: Violence by criminals who are not associated with the workplace, but enter the workplace with intentions of robbery or any other such crime. This type of violence accounts for about 80% of workplace homicides. Taxi drivers and late-night retailers are at increased risk of this type of violence. The motive in this type of incidents is usually theft and in many cases the criminal will be carrying dangerous weapons like gun. 2. Type- 2: Violence by the receivers of service against the service providers. Examples of this type of violence are violence against doctors or nurses by the patients, violence against teachers by the students and violence by the customers against the retailers. Even police officers, security guards, correctional officers and mental health workers are at risk of this type of assault. The largest number of victims facing this type of violent behavior are those in healthcare services. 4. Type- 4: Violence stemming from a personal relationship: The violence is committed by an individual who has no direct association with the workplace but is personally related to one of the workers either through marriage or

How is the idea of architecture being conveyed and what, finally, does Essay

How is the idea of architecture being conveyed and what, finally, does this building mean - Essay Example In that case we do using the visual perception of the building (Tomaszewski, 2003). Therefore architecture relates to the entire design of the building which in the end gives the unique visual impression that we can see. Further, the buildings architectural designs can also communicate their history, iconography, or perhaps the people who built them. Different emotions or feeling as well can be communicated by different architectural connotations. Amongst the above connotations, also context, flexibility, formality, function and simplicity are some of the aspects that can be utilized by architects to communicate through the building design. This implies that architecture is thus a form of language. Architecture is a symbolical representation of language through which different emotions or information can be communicated (Tomaszewski, 2003). Therefore, buildings can be read just like texts. This essay discusses how the idea of architecture is being conveyed using Kolumba Museum buildi ng. Additionally, the essay also discusses what is finally meant by the Kolumba Museum building. Kolumba Museum is an art museum located in cologne Germany. The Museum has a monumental building designed by Peter Zumthor. This site was formerly, St. Columbia Church run by the diocese of Cologne. The museum is one of the oldest founded by the society for Christian art back in1953. The new home was designed by peter Zumthor in 2003. The site where this building sits was formerly occupied by the St Columbia church but was later to be destroyed during the World War II. The structure designed by Zumthor shares a site with the ruins of St. Columbia’s gothic church. The building is wrapped up with a perforated brick faà §ade including the entire museum (Zumthor, 2008). The building additionally has 16 exhibition rooms with varying qualities depending on the day light allowed in. with a light gray wall made of

I have a dream--situational analysis Essay Example | Topics and Well Written Essays - 1750 words

I have a dream--situational analysis - Essay Example This was the most famous speech he ever made which almost immortalized him. Dr. King, even to this day, remains an icon of anti racist movement. The rhetoric "I have a dream" became part of all the freedom movements to come and his words "Let freedom ring" reverberated from all corners of the world, as a sanctified slogan of freedom loving humankind. The rhetorical situation had many constraints at the time. Even though it was John Kennedy, one of the most exalted Presidents of America, the sworn enemy of racism, Kennedy had realized that it would take years to remove the evil from its roots. He was a new President, still testing the water of American politics and was not yet ready for a civil war like situation with the racial frenzy South. Things had not changed much from the days of Abe Lincoln. President Kennedy had to send federal troops to admit James Meredith to the University of Mississippi, in 1962, the very thing he really wanted to avoid. The President also had to order the marshals to accompany Meredith while attending his University Classes. King knew that in Kennedy he had a sympathizer and now it is known that Kennedy had already decided to do a lot for the rights of the black population, during his second term as President. But in 1963, even Kennedy was not in a position to do much to aid King. King knew that he had to fight his own battles, possibly with subtle help from the President and his Attorney General brother, Robert Kennedy. King's first task was generating support from the Black Community. There were a few fractions fighting for the civil liberty in an unorganized way. He knew that their strength lies in unity and undivided, fractionless black community. He knew that unless he did that, the movement had no chance of success. He also knew that President Kennedy's assassination in 1963 and the aspiring Presidential candidate, Robert Kennedy's murder in 1967, had removed any hope of administrative support for the movement, and the mild, rather wily successor, Lyndon Johnson never showed any such intention either by word or deed. King had to depend on his own rhetoric, wit, oratory and determination to make a success of the fight for civil liberties. This entire speech, its timing, location was towards that one particular goal. He had to enthuse and inspire them ('Let freedom ring'), explain and get them committed ('We cannot turn back'), and make them march with him towards the glittering goal of 'Free at last!' His eloquent speech was interrupted many times by the admiring frenzy of the audience that is the result of great purpose and happiness of having found a suitably inspiring leader at last for the cause. The rhetoric produced both short term and long-term effects. For the first time in recent decades black community of America was maintaining a united struggle for their

Problems with tracking Terrorist financing Research Paper

Problems with tracking Terrorist financing - Research Paper Example Therefore, when terrorists chose to go back to traditional methods of carrying out their financial transactions, like using cash instead of electronic cards or so, it becomes difficult for the authorities to track such activities. Moreover, terrorists have adopted new techniques of helping them carry out their activities without getting suspected. This paper will broadly look into the findings brought forward in a research done by Torrey Carpenter about the difficulties that national government authorities encounter while trying to identify the financiers of terrorists. He will also suggest a possible solution to the identified problem, present various critics that relate to the problem as well as provide a discussion on the implications that the problem pose. There exist many definitions of terrorism depending on an individual’s point of view. According to one theory, it can be considered to be the illegal use of power or aggression against people or properties with intentions of threatening or pressurizing a government or its society to extend particular political or social goals. According to various law enforcements, Torrey discovers they acknowledge that acts of terrorism can either be domestic or international. Under domestic terrorism, the action is based and carried out within a country and is executed by the country’s own citizens without any outer or foreign enforcers. On the other hand, international terrorism, which is usually linked to foreign groups or governments, involve invasion by the foreign terrorists into a target country. Terrorism has no boundaries and, therefore, any nation around the world is vulnerable to it. He acknowledges that the act, whether carried out internationally or locally, requires a lo t of funding, and up to now, the mystery about who funds the terrorists have not been solved. Since it is an act that involves a lot of damages, be it direct or collateral,

Research Methods Essay Example | Topics and Well Written Essays - 1000 words - 4

Research Methods - Essay Example According to Bryman (2008, p. 25), a sample has advantages than a complete count in that; Different sampling techniques exist and they are divided into two categories namely formal and informal (non probability sampling). The formal sampling techniques operate on a known probability of choosing and they include; simple random sampling, stratified sampling, cluster sampling, systematic sampling and multistage sampling. Simple random sampling is a technique where all the elements are said to have the same chance of being selected. The probability of selecting any elements in the population is equal (Green and Salkind 2008, p. 57). This technique is applied in cases where all the elements in that certain population have same traits (characteristics). Such populations are said to be homogenous. Another formal sampling technique is stratified sampling and is applied in cases where the population is made up of elements of different traits. In this technique, the population is sub-divided into non-overlapping sub-groups called strata (each is a stratum) each made up of elements with the same traits. Once this has been done, a simple random sample is selected from each stratum and then combined for final analysis. This technique is advantageous in that it eliminates biasness which is present if simple random sampling is used and also leads to higher precision. Cluster sampling on the other hand is a probability sampling technique in which the population is divided into clusters and then the researcher selects randomly the clusters to be included in the final analysis. It is mostly used in cases where getting the entire population for the research study is impossible or where the study population is concentrated in regions e.g. schools, churches, counties etc. The only disadvan tage of this technique is less precision than even simple random sampling and stratified sampling. Systematic sampling is the selecting of sample

Business and Virtue Ethics Essay Example for Free

Business and Virtue Ethics Essay Abstract For the purposes of this assignment we will analyze the Mattel case and discuss the actions of the company regarding the behavior and actions in conjunction with the Global Manufacturing Process that was implemented. Breaches of the two business ethics elements of integrity and egoism will be assessed. Within the discussion I have identified the virtues prudence, justice, fidelity, and courage that were largely violated by the Mattel organization and how it affected the employees of Mattel. We will discuss the implications of virtue, deontological, and utilitarian ethics regarding their potential usefulness in evaluation of the Mattel case. Introduction Mattel’s concept of Global Manufacturing Principles (GMP) was not a novel concept. The many forms of GMP including International Organization for Standardization (ISO) and Good Manufacturing Practices (GMP) have been around for decades and have worked to insure that specific industries are held to a standard that is industry wide. ISO’s model is â€Å"Say what you do, and do what you say†. When a company endeavors to become ISO qualified, it is required to document every activity (as a standard operating procedure, SOP) that occurs within the company and adhere to that process without deviation. ISO qualified companies are always subject to audit by other ISO registered companies and is initially audited by four such companies in order to acquire certification. Having been directly involved with ISO implementation at a former employer that supplied fasteners for manufacturing, I am fully aware of how involved the certification is. The company SOP was over 1000 pages. Additionally, another ISO company can and will come in and audit your company prior to electing to conduct business with your company. In some instances, ISO qualification is not enough to be awarded the business. The nutrition industry also adheres to the Good Manufacturing Practices, of which I was required to be certified in every year. Each department of the nutritional company I worked for had its own GMP standards that we were to adhere implicitly. The nutrition industry, while not regulated by the FDA, is controlled indirectly by the FDA. GMP is an FDA requirement. Having worked in two industries where the concept is not only expected, but required in some instances; I was not impressed by the fact that Mattel implemented GMP of their own volition for the sole purpose to improve public perception after misconduct was exposed by the media. Business Ethics Issue The one word that I found that resonates throughout the article, whether spoken or implied, is â€Å"integrity†. The incoming CEO stated that Mattel would behave in all actions with â€Å"unwavering integrity† and that the company’s commitment to the GMP remained unequivocal and undiminished. (Sethi, Shapiro, Emelianova, pg.490) Ironically, I identify the most noticeable and important business ethics issue as just that; a lack of integrity. Merriam Webster defines integrity as â€Å"the firm adherence to a code of especially moral value, the quality or sate of being complete or undivided, and the quality of being honest or fair. Mattel exhibited none of these traits insofar as where their GMP’s were concerned. In fact, there were numerous infractions regarding the non-enforcement of their GMP’s across the board in the Asia and Mexico based manufacturing facilities. The second ethics issue I identified was narcissism. Mattel implemented this GMP program with the attitude of ‘look at what we’re doing’ but with minimal effort to ensure the success of the program. According to Duchon and Drake (2009) extreme narcissistic organizations will establish these formal ethics programs but will not have much effect on hindering unethical behaviors. This was evident in that the supervisors at the factories knew what they were supposed to be doing; but found ways to circumvent the system and there were no reprisals as a result of their nonconformance. Ultimately, it was a program of words and not deeds. Three Virtues Prudence â€Å"Careful good judgment that allows someone to avoid danger or risks. † (M-W, 2013) In my opinion, a great deal of misfortune and hardship could have been avoided if Mattel would have practiced a modicum of prudence before ever moving their manufacturing to Asia. In a perfect world, and especially in a modern world we do not expect children to work. However, when dealing with underdeveloped countries; it is normal for children to work in conditions that would be an affront to any American’s moral nature having abandoned child labor decades ago. If Mattel had done due diligence, they would have known that the facility in Indonesia was operating in an unacceptable manner (Sethi, et al. pg. 486) and could have implemented working conditions and requirements from the get-go. Then the exposure by the media would have never been an issue. I have no doubt that the draw of paying lower wages and increased productivity was the catalyst to overlook the conditions in those overseas factories. Justice â€Å"The quality of being just, impartial, or fair. Conformity to truth, fact, or reason. † (M-W, 2013) The concept of justice was completely lost on Mattel. While the implementation of the GMP program was comprehensive; the execution and enforcement was unconscionable. The last paragraph of the GMP, exhibit 1 says that if â€Å"Mattel determines that any of its manufacturing facilities or vendors violate these principles, we may either terminate our business relationship or require that facility to take corrective action. If corrective action is advised and not taken, Mattel will immediately terminate current production and suspend placement of future orders. †(Sethi, et al.pg. 487). However, when audits were performed; the facilities were rife with infractions but there was no follow through when corrective actions were required. The facilities were allowed to continue to operate unhindered. Astonishingly, the 20 plus companies that were not owned by Mattel were allowed to operate without any disciplinary actions imposed by Mattel for infractions if any auditing was conducted at all. Considering the fact that both Mattel owned and vendor factories employ some hundred thousand plus employees; Mattel’s actions were nowhere near impartial, fair, or conforming to fact or reason. Fidelity â€Å"Quality or state of being faithful, accuracy in details. †(M-W, 2013) For this virtue, I am concentrating on the act of being faithful to the employees. Whether or not the GMPs were self-imposed or not, Mattel had an obligation to the people it employs. Throughout the article, it was found during audits that the employee’s time cards would systematically be incomplete where they were not being allowed to clock-out. This resonates that these people were being required to work overtime ‘off the books’. Employees were not being given the appropriate days off or vacation time. Some living conditions and canteen conditions were substandard. Fines were being imposed. (Sethi, et al. 2011) The list goes on and on. In my opinion, Mattel should have had impartial representatives on the ground in these factories to ensure that the rules for payment, working overtime, and work conditions were being upheld. There should have been constant supervision and vigilance on a corporate level. To think that audits that were being conducted every three years was comprehensive enough to get the job done was blind and narrow minded. Courage To go one step further. A virtue is an attitude. Courage is measured when there is risk involved; but also rationality. To be truly courageous there needs to be a clear picture of what a person’s values are. Courage does not need to be proven beyond a doubt. (Hartman, 2008) In the case of Mattel, I feel it was courageous to implement such a comprehensive GMP program although it was misguided and ultimately failed. An even more courageous act would have been to rehab the program and bring it to its full potential and fruition. The article does not mention whether Mattel experienced any loss of revenue as a result, but public perception is a fickle entity and once all of the attention over sweat shops and child labor overseas died down, Mattel was no longer under the microscope. Financially, Mattel was spending money it perceivably no longer needed to spend. Since their program was self-imposed; it is no surprise that Mattel just unceremoniously abandoned the GMP program after nine years. When some organizations implement and enforce codes as part of a self-regulation process and others do not, those who self-regulate invariably incur greater costs. These costs are usually passed onto the consumer who subsequently (and sensibly) choses the organization which offers the cheaper product. (Blackburn McGee, 2004) Virtue Ethics Virtues are attitudes, dispositions, or character traits that enable us to be and to act in ways that develop this potential. They enable us to pursue the ideals we have adopted. Honesty, courage, compassion, generosity, fidelity, integrity, fairness, self-control, and prudence are all examples of virtues. (Andre, Meyer, Shanks, and Velazquez. 1988) Virtue ethics indicates that business decisions should be made in a manner that attributes to the overall goals of the professional. It stresses activities and motives, what we do and why. Virtue ethics proffer that action and motive are connected to character and disposition. Actions are taken and decisions made because they are linked to a certain character. (Blackburn and McGee. 2004) â€Å"That â€Å"ought† does not imply â€Å"right† can be seen in another sort of case as well, namely, when what one ought to do in one’s circumstances results from one’s own prior wrongdoing. In such a case, doing what one ought to do may not be the same as doing a right act or a â€Å"good deed†. In fact, the same prior failure may both increase one’s level of obligation to do a given act now and decrease one’s level of praiseworthiness. † (Russell, 2008) The above quote is especially poignant in the Mattel case. Because Mattel implemented the GMP program on the heels of a media expose, the intentions were not solely based on the ‘right’ thing to do, but on what they ‘ought’ to do. Mattel probably did not get the recognition or good press they were looking for and therefore had no proclivity to ensure that the plan was a success. Utilitarian Ethics â€Å"Actions are approved when they are as such to promote happiness and disapproved when they have a tendency to cause unhappiness. † (Driver, 2009) We also know that utilitarian ethics work for the greatest good for the greatest number of people. Mattel directly employs over twenty thousand people throughout Asia and Mexico. If the happiness of those employees would have been considered; the pay, working conditions, time off, and canteen programs would have never been an issue. If the executives of the company would have experienced any of those adverse conditions, they would have cried â€Å"foul† all the way to an attorney. The employees are ultimately left without a voice and no recourse. Deontology â€Å"To act according to the maxim that you would wish all other rational people to follow as though it were universal law. † â€Å"Never treat a person as a means to an end. † (Pecorino, 2000) Kant contends that where morality is concerned, it is guided by law and therefore judgment is not necessary to fill in the blanks, because there are no blanks. He believed that people can conform to duty and not be morally limited. He believed that we could use indeterminate action-guidance for imperfect duties, and I’m paraphrasing; to weigh the moral options for decisions regarding duty towards others. Because that decision requires the minimum of our morality. Kant rejected virtue ethics. (McAleer, 2001) My opinion is that deontology would not work in the Mattel case. There are too many variables to consider in order to narrow down the maxim that will be comprehensive enough to include thousands of people over a number of cultural variances. Conclusion While the design of Mattel’s Global Manufacturing Principles may have been well intended and meant to improve the working conditions of the employees, the implementation was short-sighted and poorly executed. All too often when the few aspire to set standards for the many, the end result is a miscalculation. GMP’s are not a one size fits all type of endeavor. Each facility should have had a program that was custom to their country and working conditions. The ethical treatment of employees was the intention; but the ultimate governance was not enforced. The aftermath was the abandonment of the program due to the lack of interest and participation on the public and other companies in the industry. References Andre, Claire, Meyer, Michael and S. J. , Shanks, Thomas, Velasquez, Manuel. (1988) Ethics and Virtue. Issues in Ethics, V1 N3. Retrieved from http://www. scu. edu/ethics/practicing/decision/ethicsandvirtue. html on November 4, 2013 Blackburn, M. , McGhee, P. (2004). TALKING VIRTUE: PROFESSIONALISM IN BUSINESS AND VIRTUE ETHICS. Global Virtue Ethics Review, 5(4), 90-122. Retrieved from http://search. proquest. com/docview/235113539? accountid=28844 Driver, Julia. The History of Utilitarianism. The Stanford Encyclopedia of Philosophy (Summer 2009 Edition), Edward N. Zalta (ed. ), URL = . Duchon, D. , Drake, B. (2009). Organizational Narcissism and Virtuous Behavior. Journal of Business Ethics, 85(3), 301-308. Retrieved from ProQuest on June 1, 2012. Hartman, E. (2008). Socratic questions and Aristotelian answers: A Virtue-based Approach to Business Ethics. Journal of Business Ethics, 78(3), 313-328. Retrieved November 19, 2012 from ProQuest. McAleer, J. S. (2001). Kant and virtue ethics. (Order No. 3019123, Syracuse University). ProQuest Dissertations and Theses, 336-336 p. Retrieved from http://search. proquest. com/docview/304750337? accountid=28844. (304750337). Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/prudence Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/justice Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/fidelity Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/integrity Pecorino, P. A. (2000). The categorical imperative. Retrieved on November 19, 2012 from: http://www. qcc. cuny. edu/socialsciences/ppecorino/intro_text/Chapter%208%20Ethics/Categorical_Imperative. htm Russell, D. C. (2008). That ought does not imply right: Why it matters for virtue ethics. The Southern Journal of Philosophy, 46(2), 299-315. Retrieved from http://search. proquest. com/docview/218153933? accountid=28844 on November 4, 2013.

Nestle Company Analysis Competition, Growth and SWOT

Nestle Company Analysis Competition, Growth and SWOT Company history and background In 1867, there was a rapid rise in infant mortality by the reason that the babies were unable to feed from their mothers. Therefore, Henri Nestlà © a German man developed a type of milk which based on food for the newborn child. In five years later, his products were being sold around the world as a suitable food for all ages. With the significant development, Nestlà © soon became a multinational industry for the reputation in providing the high-quality condensed milk. Obviously, Nestlà © continued its succeed by a step into the chocolate industry. Although in 1875 Henri decided to sell the company to his three local businessmen in Vevey but the name has been maintained till now. They hired skilled staff to expand their business. Later in 1904, Nestlà © chocolate was first introduced to the market to compete with chocolate bar Hershey. In 1905, Nestlà © ventured on a merger with the Anglo-Swiss Condensed Milk company to form a dynamic and potential enterprise. During 1906, Aust ralia has become the second largest export market for Nestlà © and served by a huge system of retailers and sales agents. Kit Kat, After Eight and Smartie respectively added to its portfolio. Australias head office became the headquarter of Oceania Region, which includes New Zealand, Australia and Pacific Island in 1999 and its now the chief executive officer is Trevor Clayton. Company Operations Nestle is a preferred trademark in Australia due to its variety brands and the ability of satisfying kinds of customer. Based on the Australians consumption needs, its products are categorized into 10 groups: Drinks, Coffee Products, Breakfast Cereals, Chocolate Confectionery Products, Snacks Muesli Bars, Medicated Lozenges, Recipe Bases Sauces, Noodles, Baking Ingredients and Cooking Milks. According to the Aus Food News that Nestlà ©s chocolate products have been ranked at the second position after Cadbury of the top 15 chocolate bars in Australia. Nestlà ©s products are now nationwide selling through the outlets. Australia, New Zealand, and Pacific Island are parts of the Oceania region. The Nestle Oceania is the workplace of more than 5,000 employees within over 70 factories, offices and the distribution centers placed across the region. Until now, Nestle has totally 447 factories in 86 countries around the world with appropriately 330,000 employees. Products are being sold in 196 countries and become the worlds leader company in nutrition, health, and wellness with an unmatched portfolio of more than 2,000 global and local brands. Nestlà © meets the customers need by launching various brands of chocolates includes Kit Kat, Aero, Smarties, Crunch and Nestlà ©. Customers always have many choices with Nestlà ©s chocolate as the various shapes, sizes and tastes such as Kit Kat The pie chart below showed the market share of Australia Nestlà ©s Chocolate bars with others competitors in 2015: The line chart of the market growth of Australia Nestlà ©s Chocolate bars from 2011-2013 Companys mission statement Nestlà © isthe worlds leading nutrition, health, and wellness company. Our mission of Good Food, Good Life is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. The mission statement of Nestle is quite good. This is a customer-oriented mission since it concentrates on the consumers need not the sales. It is not too long but not too short and it has a clear content which is easy to understand. The mission statement describes that Nestle and its staff have always focused on their quality because they want to give the best as well as the most healthy, nutritious choices to their consumers to contribute their life condition. Nestle enhances itself by the ability providing the enjoyment of food and beverages which reveal that they give people the reason to spend money. However, the customers couldnt completely trust Nestle as far as it points out the implementation plan. Additionally, it is unable to see any core value of the company in the statement such as teamwork, integrity or commitment. Despite the big company, Nestle cannot stand apart from its competitors until it has a comprehensively distinct mission statement. SWOT Analysis Strengths Product diversity Nestle has run a huge number of popular brands until now. The company manages to supply diverse type of food and drinks in order to fit the global market environment also to satisfy their buyers requirement. Obviously, this strength not only impulses the companys revenue but significantly spread their reputation worldwide so as to maintain their loyal customers and introduce to the new ones. Strongly focus on researcher and development The Nestle Researcher and Development (RD) were established to aim at innovating and guarantying the quality as well as the safety of every product. Researchers in the company understand that food can affect and impact human lives; therefore Nestlà © believes that its responsibility is to make effort in seeking a solution to create the more nutritious and healthier food to serve billions of families or individuals all over the world. To facilitate researching, Nestle has 3 Science Researcher centers and 31 Product Technology Centres and RD centers worldwide with about over 5,000 employees includes nutritionists, dietitians and workers. Their attempts are worth to receive the trustworthy from customers choice selection. Weakness Less ability to provide consistent quality in food products Customers have been warned about the food contamination and poor qualities supplies from Nestle and the risk of cancer when using Nestle Milk. Although they are all rumours without any evidence, the image of the company might be negatively affected the consumption and quantity of consumers. Opportunities Acquisitions and mergers Nestle is now owning a broad range of well-being products which bring them much profit annually. This money can give them opportunity to acquire more start-ups to keep expanding their trademark around the world. By this way, they are not only earning but also creating new products with minimal monetary cost. Furthermore, Nestle might be given chances to co-operate with other brands which have reputation such as Coca-Cola in 2001, the Coca-Cola Company and Nestle S.A announced their joint venture to tap a sharp growth of beverage segments. Strong researcher development Nestle has a great and strong team about researching and developing. It is advantage because they can help Nestle to launch more new products in future and expand the market in places even the places with the hard condition, for example Africa in 2016, they found that the Africans had too few healthy red blood cells which transport oxygen around the body in other terms is iron deficiency. Thus, Nestle decided to tackle the problem by adding relevant ingredients which can help them into their most popular products Maggi bouillon Demand healthier food People have trend to choose the best things for themself and their families especially food which is the most crucial and indispensable thing in daily life. Healthy food definitely has great intensity of buying and consuming. The mission of Nestle is to try their best provide the consistently healthy and nutritious food in response to the demand from customers. Threats Food safety    The company has to take legal responsibility if there is any problem happens which is related to food safety. Therefore, Nestle must be careful in the producing process even the smallest point. In such an event, the company might be forced to issue product recall and waring, which may devastate the companys reputation. Rising raw food price With regard to the growth of global economics, the value of raw materials is rising regularly. Nestle will have to face with the situation that they are forced to increase their prices but it maybe resulted in a decrease in consumption while they will suffer capital loss if they keep the price at same stage.